A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities to interact with members on LinkedIn. Whether you’d like to follow a Linkedn Page to see updates in your newsfeed or create a Page for your organization.
Company Page on LinkedIn is different from a Brand page on Facebook or Google+, especially in the content being shared. Everything on LinkedIn is geared towards businesses and professionals, which presents a whole different atmosphere than other social media sites. You also have a unique opportunity to create specific pages that showcase your different products, services, events, and brands.
A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a LinkedIn Page.
Before creating a Page for your school (including high schools) or company, you’ll need to create a LinkedIn profile with your real first and last name. Page creation is currently available on desktop only.
After creating your Page, you can enter further details to build your brand by clicking Start building your page! You’ll be prompted to provide a logo image, description, location details, and more. Learn more about adding and editing Page information.
As an administrator of your LinkedIn Page, you’re responsible for your organization’s representation on LinkedIn. Learn about different types of Page admins, how to manage your Page as an admin, posting updates, and more.
LinkedIn Pages may use a Showcase Page to represent a long-term brand, business unit, or organization initiative. Affiliated Pages or Acquired Pages may be used by a parent Page to indicate a partnership or ownership between organizations.
A Showcase Page lets you extend your LinkedIn Page presence to additional aspects of your business with their own messages and audience segments to share with. As with a Page, you can share updatesand Sponsored Content with LinkedIn members who can follow the parts of your business they’re interested in through your Showcase Pages.
A Showcase Page can be utilized when a Page administrator wants to represent a brand, business unit, or organization initiative. Showcase Pages are intended to develop a long-term relationship with a specific audience and shouldn’t be used for short-term marketing campaigns. If you have a one-time event, then we recommend other advertising products to promote your event on LinkedIn.
With the LinkedIn member base growing everyday, LinkedIn Page admins can leverage analytics to track engagement, follower growth, and business trends in order to maintain their Page’s presence.
Why does your business need a LinkedIn Company Page? Here are a few reasons:
- Share job openings. You can set up your LinkedIn Company Page so that it lists open positions with your business. In addition to viewing the listings, candidates can also learn more about your business from the information you put forth on your Company Page.
- Use Showcase Pages. You can create special pages for products, services, and events. These Showcase Pages enable you to share in‐depth information and engage with a target audience.
- Share content. Share blog posts, articles, and more with the LinkedIn community.
- Share news. You can share news — for example, product launches — with your LinkedIn community through your Company Page.
- Increase your searchability. Increase your business’s visibility on both LinkedIn and the search engines.
- Engage with your community. Use your Company Page to chat with your followers.
- Increase opportunities for your team to network. People who list your business as their place of employment on their LinkedIn profiles will also show up on your Company Page as working for your brand, which gives them more opportunities to network.
A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. Although many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships.
By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. Make your content available in different formats such as SlideShare business presentations, blog posts, infographics, webinars, podcasts and videos to suit the viewing preferences of your target audience.
According to LinkedIn, your company should post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often. Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates; and 20% of followers are typically reached with one status update.
As with any quality content marketing effort, strive to publish authentic and relevant posts to encourage viral likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers.
With LinkedIn company pages, you can introduce new products or services your company developed and explain how they will help customers to achieve their professional goals and meet their business needs. You can also provide links to your website to enable readers to easily find more information and convert your website visitor traffic into warm business leads.
A high-quality LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. By understanding the benefits of LinkedIn for business, knowing how to use LinkedIn for business, and tailoring your LinkedIn content to suit your intended audience and managing LinkedIn wisely, you’ll enhance your company’s opportunities to build referral relationships, generate sales leads and attract talented members to join your team.